Required Security

An SSL Certificate (short for Secure Socket Layer), is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private.

An SSL Certificate proves that the connection between the website and the site visitor is secure. It is required for any online financial transactions and e-commerce, and is now considered a standard requirement for ALL sites.

SSL plays a major role in SEO and website credibility. Google uses HTTPS as a ranking signal, meaning secure websites may perform better in search results than unsecured competitors. Browsers such as Google Chrome and Mozilla Firefox often display warnings on websites that do not use SSL, which can discourage visitors.

The security of a site can easily be checked by looking at the site address in the browser address bar. https:// means the site is secure, http:// means that it is not.

Notes

An SSL Certificate is typically purchased and installed through the website host.
The Cost of an SSL Certificate varies from host to host, but should be no more than $100 per year.